Branding is important for any business and its significance is increasing day by day in the dropshipping world. With the low level of entry barrier for dropshippoing business, the competition is getting fierce and there are thousands of shopify dropshipping stores fighting for sales.
The only way to survive in this competitive dropshipping industry is by branding your shopify dropshipping store.
What is Branding?
Branding is to create and promote your products/services in a distinctive way so as to create a mark for your brand in the market.
Why is Branding your Shopify dropshipping store important?
In the world of Shopify dropshipping, creating a brand is very important to be able to differentiate your Shopify dropshipping store from thousands of others fighting for the same set of buyers online.
By creating a branded Shopify dropshipping store, you are not only buying trust from your audience, but also helping your store convert more visitors into buyers.
Remember one thing, your buyers would never know which store is an original brand vs a dropshipping store. Although your business model is to dropship, there is nothing stopping you from creating your own brand and indeed it is essential to take advantage of this in order to provide a branded user experience to your visitors.
This is something most of the new Shopify dropshipping stores avoid as it is not only tough to create a brand but also a time taking process which is why I want you to create a branded dropshipping store to stand out in the market and become a success!
Enough stressing about the importance of branding your dropshipping store, let's dive in how to brand your Shopify dropshipping business to make a mark in the e-commerce space.
- Pick Your Dropshipping Niche
While you may be tempted to sell every type of product on your Shopify dropshipping store, it is a recipe for failure as visitors would see your Shopify store as another general pop up store selling every type of product on the planet.
Moreover, a brand is something your users would think of when they think about a type of product but not for every general product. So, its important to pick a niche like Outdoor, Camping, Health & Beauty, Fashion, Antiques or something else of your interest to create a branded Shopify dropshipping store.
Once your niche down your dropshipping store, you need to create relevant marketing material, promos and content that relates with your product target customers.
For example if you are selling something like a Smart watch, you would want to align your website wording and design to target fitness enthusiasts which will help your store convert more visitors.
Pro Tip - Make sure your store has no more than 15-20 product offerings to be able to stand a chance of creating a successful brand!
2. Make Your Shopify Dropshipping Store Unique
One of the key aspects of branding is to make a mark using unique and compelling brand proposition, marketing material and mission statement.
I highly recommend going out of the box to create a strong and engaging brand to convert your dropshipping business into a successful one.
Its good to take inspiration from other e-commerce stores but never copy or make a clone of other Shopify stores as that will make your brand no different. Sometimes, you might be eager to purchase a ready made dropshipping store from one of the online dropshipping service providers but I strongly advise not to do so.
If you buy a ready made dropshipping store online ready to go with all the design and products, other new dropshippers are also doing the same ready made store which will do no good to anyone.
Please do your own product research, come up with your own content and design for your dropshipping store and I'm sure it will be a unique store that stands a high chance of success as you are the only one who can think like you!
3. Stay In Touch With Your Customers
Another key aspect of branding is Customer Service Experience which is nothing but the way you treat your customers right from the time they engage with your brand content on Social media to landing on your website to post sales service.
Remember Customer Is King
Ensure that your customers get the best experience possible at every step of their interaction with your brand. Providing a positive customer experience is hard every time which is why many businesses fail at it and lose loyal customers.
Although difficult, I highly recommend you to have an assigned resource like a virtual assistant just for handling your customer pre-sale and post-sale queries as that not only increases the number of loyal customers for your brand but also result in a positive word-of-mouth publicity for your Shopify dropshipping store leading to more sales.
4. Make An Impressive Brand Experience
Don't confuse Brand experience with Customer experience. Brand experience is what drives target customers' perceptions, emotions, and preferences, which will influence their purchase behavior.
It's important that your brand gives a positive vibe to your customers right from the type of products you sell, product quality, value, shipping time and overall customer service experience.
Brand experience is all about delivering a great experience to your customers right from the time they get to know about your brand to what they feel about your brand till how does that impact their buying decisions.
5. Build a Community Around Your Brand
Building a community around your brand is helpful in many different ways that will help grow your brand in the long run.
It's all about brand community which delivers value to customers beyond the products a brand offers to sell. For example if you are brand in the fitness niche, you can create valuable content that will help people trying to be fit.
You can create blog articles, YouTube content, mini guides or e-books to provide value to your customers beyond the products you sell. This is what makes your Shopify store into a growing brand.
Don't just be keen on selling your products to customers but instead try providing real value to your customers which will create a positive impact on your brand that will eventually drive more sales and loyalty.
Your marketing need not be too much into the customers' face but can be settled by providing an underlying message in every content you create as a part of your brand strategy which will impact your visitors for sure.
6. Consistency is Key
Finally, I'd like to remind you that this is not a 1-day effort or a week's effort. Branding your Shopify dropshipping store can only be achieved by consistently putting in the time and effort needed to build and nurture your audience.
Prepare for the long term and take actions aligning to your vision. Being consistent is challenging but remember one who remains consistent will surely win in the long and fierce dropshipping race.
Create and share content regularly with your audience that not only engages them but also delights them!
Hope the above tips will help you create your branded Shopify dropshipping store. Happy Dropshipping!!