Do you have a fantastic idea for a product to sell online? Does your current online (or offline) business do with a little more presence in the virtual world? Then, I suggest you explore the concept of dropshipping. It is an innovative concept to actively indulge in the eCommerce business and the easiest way to do business with the least capital.
So, what do you need in the first place? An online dropshipping store, of course! And what is the most comfortable and most convenient way to get that done? A website builder or an eCommerce platform, of course! Lucky for you, there are some exciting and high-quality options that you can use. Well, you are not alone in this. Many people ponder whether to choose Wix or Spotify to build their dropshipping website; the features and functionalities are equally attractive.
But what is the real deal? Which is better for dropshipping- Wix or Shopify? In this article, I will help you to understand the basic features of both platforms. This should help you analyze the options you have in hand and choose one according to your specific needs.
Importance of a website in dropshipping
Dropshipping is a business model in which the retailer doesn't have to possess or handle any stock to do business. So, the dropshipping supplier prepares, packages, and ships the products directly to the customer. As simple as that!
But wait, how do you start your role as a retailer then? By advertising your products in the first place! To be aware of the products and place an order request for them, you must offer a platform for the same. That is precisely why I say that a website or online store is crucial in the dropshipping business.
Now, you don't have to be skeptical about this. I know many people out there who are doing dropshipping business without actually owning a website or an online store! Yes, merely using the vast social media platforms, you can easily do the dropshipping business.
However, in such cases, you are more prone to the risk of being unnoticed and considered unprofessional and unreliable. That is precisely why my friend, I suggest you start a dropshipping online store using any builder websites like Shopify or Wix!
- A website or online store makes you look more professional and appear more like one who is serious about what he/ she does.
- It makes you look more reliable and can be dependent on follow up and customer service.
- It provides an excellent platform to display clear images of your product and also describes the same.
What is essential in a dropshipping website?
I have just one piece of advice for you- think closely about the dropshipping website's design! Why? Simple because that is the core element that gets your online sales going for the good. Statistics reveal that 75% of users admit that they have made judgments in a company's credibility based on the website design alone!
Many website users claim that first impressions are related to the website's design, which pushes them to go further or stay longer on the website. And no surprise here, you know that it is directly proportional to the sales conversion score.
The elements that have the highest impact on the online dropshipping store's design are:
- User-friendliness and easy navigation
Website users, or potential customers, are more likely to drop off your dropshipping website if they don't quickly find what they need. So, the ideal thing to do is organize your products into categories and add a search bar. This will simplify navigation for the customers.
- Product description or information
If I were a visitor on a dropshipping website or any online store for that matter, the first thing that I would look for is whether the product I'm looking for is displayed on the homepage. If there are clickable images to the products that give me instant access to the product details without further digging into the menu, I would be happy!
- Bullet points in lists
Using bullet points in your product description makes it:
- Visually appealing
- Quicker and convenient to read
- Easier to remember
- Mobile responsive
Nowadays, almost all websites design their layout to adapt to fit the different screen sizes of gadgets automatically. People browsing on mobile or tablet want the website to:
- Load faster
- Be Responsive to the screen and fit perfectly
- Be easy to navigate
Now that you know what to include in your dropshipping website let's get to the real business. How to get it done- through Wix or Shopify? Easy; let's get a comparison done!
Features of Wix and Shopify
The battle between choosing Shopify or Wix lies in the fact that you want to build a better store on Google. Now in the world of eCommerce, Wix may be the first of the kind. Nonetheless, Shopify is an equally good (or even better?) heavyweight in the eCommerce world. So, which one makes for a better dropshipping store? Let's compare the features of both these giants.
- Popularity as an eCommerce builder and seller
Wix is a beginner-friendly website that helps you to build online stores with excellent eCommerce tools. There are over 110 million users worldwide who use the Wix eCommerce platform. Nonetheless, it is a website builder first and foremost and is targeted at small businesses.
Shopify, on the other hand, is designed to purely set up online stores that are specifically weighed over online transactions and related aspects. Shopify has helped over 600,000 businesses that generate a combined revenue of over $55 billion. Also, Shopify Dropshipping stores can handle much larger sales.
- Ease of use
When selling online, time is money. I would highly recommend that you spend more time attracting and serving new customers than spending time building and running your store! Wix is famous for its drag and drop builder model. Click on a feature and drag it to where you want it- as simple as that! This may sound good until you realize that running an online store for dropshipping requires more structure.
On the contrary, Shopify has an editing interface that is more restrictive than Wix. As a result, you have to add products, create email marketing, and manage sales without relying on the editor. There is a steeper learning curve here, but trust me will help you run an entire drop shipping online store easier in the long run! Shopify Dropshipping stores offer more back-end control and help you build an advanced online store for dropshipping.
- Template design and customizability
A messy online store is equally destructive to business as a disordered brick and mortar shop. The design does matter in an online dropshipping business! Thanks to both the platforms, there is an excellent range of free and paid templates to choose from.
Wix has over 500 templates that are packaged to help you do the basics straight away. The simplicity in design is excellent if you are a small dropshipping retailer. However, your Shopify Dropshipping business could be more optimized towards sales. However, the 60+ themes covering a range of industries are comparatively more expensive than Wix's.
- Sales feature
Wix and Shopify have inbuilt features that aid in the selling of physical and digital products. However, Wix needs an app, while Shopify requires a third-party integration to sell service products. As for the clarity in the product images, I would say that Wix is the winner. It has a built-in product video function that improves the customer's experience.
Shopify permits more than 100 payment gateways (except square), while Wix supports all traditional payment options but not digital wallet payments like amazon pay. Also, Wix imposes no transaction fee on any price plans, while Shopify requires you to pay the costs unless you are using the gateway, Shopify payments.
Also, your Shopify Dropshipping business is supported with many options like contact free shipping and local delivery. Wix can also help you keep a tight track of the shipping process and payments, but only if you have an app, especially for global shipping payments. Inventory management is limited in Wix but does not help you to take control of real-time tax rates. Shopify, on the other hand, automatically handles standard tax calculations.
- Marketing features
Marketing campaigns can be managed on Wix using Ascend, an all in one marketing solution. Shopify, however, heavily relies on third-party apps for marketing. These platforms feature multi-channel integration, thereby letting you connect to social media accounts like Instagram and Facebook seamlessly.
Wix ascend you to send three email campaigns a month and is well suited for blogging. Shopify helps you create email campaigns from the admin page and is more flexible but does no good in the blogging sphere.
- App stores
Integrations of apps are essential to bolster your store's performance. Both Shopify and Wix offer free and paid integrations in all areas of eCommerce. Your Shopify Dropshipping store can benefit from the recently created personal shopping app used by more than 16 million users.
To use Wix for bigger and better eCommerce functionality, you will have to integrate the Ecwid app.
- Performance monitoring
Shopify has built-in analytic features that grant access to google analytics. This helps to keep track of the stock levels, conversions, and customer behavior. You can monitor the performance of your Wix dropshipping store only if you upgrade to an eCommerce plan.
- Customer support
Both Wix and Shopify offer phone and email support, dedicated help accounts for social media, and a help center. However, Wix has the edge over Shopify here as it has a comprehensive help center and supports directly in the editor. If you are experience problems with your Shopify Dropshipping store in the middle of the night, you don't have to worry as it has a 24/7 live support system. Wix, however, lacks this feature.
- Value for money
Wix has three pricing plans, namely, Business Basic, Business Unlimited, and Business VIP. These come with unlimited bandwidth, storage, and $300 in ad vouchers. Shopify similarly has three pricing plans - Basic Shopify, Shopify, and Advanced Shopify.
When compared to Wix, Shopify's plans may appear to be a little more expensive. However, with the advanced features that support online selling, in the long run, I certainly think Shopify is the safest bet for your money.
Overall winner- Wix or Shopify?
Wix and Shopify are two excellent online store builders. I wouldn't be doing justice if I don't appreciate the many different and unique features of both. Nonetheless, since this article's idea was to compare both the platforms and decide on which one is better, here are a few of my observations.
- Firstly, you need to understand your need for an online website builder. Are you looking to set foot in the eCommerce industry casually, or are you aiming to be an aspiring eCommerce entrepreneur via dropshipping? Shopify will be the best option if you choose the latter, while Wix would suffice you if choosing the former!
- Also, Wix is best suited when selling only a few products, while Shopify works well for bigger businesses.
- Wix offers you plenty of creative control and has many templates, unlike Shopify, with inbuilt templates and analytics tools with a rigid structure.
- Wix is cheaper than Shopify but has a lesser number of payment gateways and building tools.
So, both the platforms are good enough if you are clear on your goals!